Send them updates about these special offers and include additional gifts with their purchases. For long-term or VIP customers, offer special discounts that are not applicable to other shoppers. To manage this, make sure that your sales ads are conditional.įor instance, if a shopper wants to avail of a specific discount on a product, they have to purchase three units of the same.Īll customers would appreciate special care from a business they shop from, and it’s a great way to keep them loyal. Make sure to add clickable images while promoting specific products so that customers can check them quickly.Įvery shopper loves discounts on their favorite products, but no business wants to sell products at a loss. Send them updates about the ‘deal of the day’ to make them check out your website regularly. Once you have the details of your customer and their permission to send updates via emails, get in touch with them and offer discounts and special savings each time they buy something. You can do so much more to keep impressing your customers, and email marketing is one such thing.Įmail marketing is an inexpensive way of promoting your business and has a huge impact on customers. Your job does not end after a website visitor becomes your customer. They will help them find exactly the product they need with the discounts they want without having to browse around your business website.ģ. Personalized product recommendations will be a huge game changer for both your business and the shoppers. Scrolling through long catalogs just to find a suitable product is a lot of hassle, especially during sales when one has to make quick purchase decisions before stock runs out or the offer gets over. Use the received information to offer personalized product recommendations. Now, you can monitor your visitors and keep track of their actions to understand what they are in search of. Gone are the days when marketers and businesspeople had to keep guessing what their prospects wanted. Offer Personalized Product Recommendations Display some testimonials, media mentions, and awards to foster trust among visitors.Ģ.Include some CTAs to get your website visitors to click on them.Keep the landing page clean, and avoid using links that are not very necessary.To display the unique selling propositions, use bullet points.To capture mass attention, keep your headline short yet compelling.Follow these tips to make an impressive landing page for your website: This is a must for all kinds of sales-displaying the offers on the landing page makes visitors stay on your website longer to check out all the discounts and offers. Ensure you modify your business website’s landing page before the BFCM sale begins. Your website’s landing page is crucial for creating an impression on visitors. Create Personalized Landing Pages for Your Website Here are seven personalization strategies you must implement in your business during the BFCM.ġ. Personalization has made its way into all kinds of businesses and has a bright future as it has exceeded the expectations of shoppers from businesses. To rise above all your competitors, you must put some extra effort and focus into making relevant customer experiences that will keep them coming back to you. However, the opportunity is given to everyone, and that’s what creates cut-throat competition among businesses. Here are some of the main experiences that businesses can personalize online:ħ Personalization Strategies to Implement During BFCM to Grow SalesĪs previously discussed, BFCM is a great opportunity to increase sales and boost business growth. It’s pretty much the same as tailoring clothes for someone, except, in this case, the business tailors experiences or communications for prospects so that they have an enhanced shopping experience online. Personalization is the act of tailoring experiences or communications depending on the information a business has received and learned about a shopper. Importance of Personalization for Businesses That said, let’s learn more about how personalization can make your brand more appealing to shoppers during BFCM. To make your brand stand out, utilizing the right BFCM strategies is not enough – you also need to focus on improving the personalization options for your prospects. While promotional strategies are pretty much the same for most brands, the competition is tough. Black Friday and Cyber Monday, also called BFCM, is the time for brands across the globe to lure their prospects into buying their products with big discounts, offers, and promotional emails. Millions of shoppers wait for this sale to get their hands on products that have been on their wishlist for months. Various sales keep happening throughout the year, but no other sale period comes close to Black Friday and Cyber Monday.
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